8am☕Coffee

Marketing’s rapid embrace of generative AI collides with a widening consumer trust gap as people question how data is collected and used, whether content is authentic, and where human oversight sits in automated campaigns. Brands weigh personalization gains against risks of bias, hallucinations, deepfakes, privacy breaches, and brand safety, prompting moves toward clear labeling, consent management, provenance signals, first-party data strategies, rigorous testing, and governance frameworks to sustain performance without eroding credibility.