The Interchange

Ram cancels its U.S. all‑electric pickup amid demand deceleration, pulling back from a planned entry in a segment that has seen slower‑than‑expected adoption of battery‑electric trucks. The move reflects a recalibration toward what current buyers are choosing and can afford, with product plans and rollout timing adjusted as charging availability, incentives, and costs evolve. Suppliers, dealers, and fleet customers now face revised timelines and assumptions, while competitors reassess pricing and inventory in a cooling market. The decision underscores how automakers are pacing EV investments and launches to align with actual order rates rather than earlier growth projections.